Automattic, the company behind WordPress, has applied for 16 new top-level domains, ranging from .craft and .story to .matt, the first name of founder Matt Mullenweg. The applications could broaden the company’s domain portfolio beyond .blog, which has around 375,000 registrations. The proposed names are not yet confirmed as available for public use.
Key takeaways
- Automattic has applied for 16 top-level domains, including .matt and .wordpress.
- The list also includes .tumblr and .woo, alongside general-interest names such as .human and .jazz.
- The company already operates .blog, with about 375,000 registrations.
- Applications do not mean the domains have been approved or launched.
A varied list of proposed domains
Automattic’s applications cover a mix of creative, descriptive and brand-related names. The 16 proposed domains are:
- .craft
- .hire
- .human
- .jazz
- .make
- .matt
- .mesh
- .pod
- .pop
- .robot
- .soul
- .story
- .tumblr
- .vibe
- .woo
- .wordpress
The list includes .wordpress, .woo and .tumblr, which are tied to brands within Automattic’s portfolio. The application for .matt stands out: Mullenweg has registered “matt” as a second-level domain in multiple extensions, but a top-level domain would put the name directly after the dot.
What the applications mean for website owners
Applying for a domain is an early step, not a guarantee that it will be approved or become available to register. Automattic already has experience operating .blog, but the applications alone do not reveal which proposed names may ultimately launch, or when.
For WordPress site owners, new domain endings may create more naming options, but they do not replace the work of looking after a website. Whether a site uses a familiar address or a newer extension, a WordPress maintenance plan can help keep essential upkeep on track. Regular care remains important for performance, security and a smooth experience for visitors.
.blog remains Automattic’s established extension
Automattic’s existing .blog domain has around 375,000 registrations, giving the company an established presence in the domain market. The new applications could extend that presence into other categories and brands, although their eventual use is not yet clear.
The company has also applied for backup or replacement strings, with .php noted among them. That is separate from the 16-name list above and underscores that the application process can involve alternative choices as well as the domains a company may hope to use.